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Paid Search Marketing

Although SEO is a cornerstone of any marketing strategy, paid search will help you drive traffic to your website. When combined with a good retention strategy, paid search can be an invaluable tool. IBH Digital helps you get the most out of your paid-per-click (PPC) ads by optimising and streamlining them. After all, there’s no use in targeting an audience that isn’t interested in your product! With our help, you’ll be able to clearly identify your target audience and send clear messages to them, driving clicks and sales!

Let IBH Digital guide your PPC strategy today!

Paid Search Marketing
Benefits
  • Looking to drive traffic rapidly
  • Not seeing enough results with organic SEO
  • Wanting to combine the strengths of organic and paid search
  • Able to invest in PPC to see great returns!

Paid Search Frequently Asked Questions

If your business model allows you to price in customer acquisition costs, then yes. Ads only work for businesses that have a solid business model – if you haven’t worked out your pricing or sales funnel, then it might be a struggle for you. Luckily, we are here to help!

We’re here to help! We’ll handle the implementation of your ad campaigns, demographics, cost per click bids, etc. Everything is handled by us & is presented in a simple to read report.

Pay-Per-Click (PPC) is a marketing strategy where you’d pay a fee every time someone clicks on your ads. In simple words, it is one of the most popular ways to bring paid traffic to your website rather than only relying on organic traffic.

Online advertising platforms we work with are Google Adwords, Microsoft Advertising, Facebook, Twitter, Instagram, and LinkedIn.

Once the campaign is fully setup and ready to go including all data tracking in place, it will need to go through a review process which shouldn’t take more than a couple of hours depending on the platform. Once it has passed the review process, the campaign will be live and you will start driving traffic to your website. We will be able to tell within the first week whether or not the campaign is working for you.

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