Content Marketing

Content Marketing

Content is what drives the internet. If you want your business to go above and beyond, you need to make your contribution. Users are on the internet to look for information on products, services, and much more. Without content, they wouldn’t find you! 

While it’s nice to publish content on the regular, many business owners don’t see the value of putting hours towards content creation each week. However, this is a major blunder. Content plays a major role in pushing visitors down the sales funnel and encouraging them to go from information seekers to product purchasers. The question isn’t whether you can afford to make content—it’s whether you can afford not to!

Many businesses don’t produce nearly as much content as they should because of one simple reason: they don’t have the time. With IBH Digital, however, you’ve got no excuse. Our skilled team can help you keep your website and social media pages replenished with fresh content that will not only help users find you, but also keep them engaged, influenced, and wanting more.

Content Marketing Frequently Asked Questions

If you’re a long-term business that’s looking to build assets for your brand, then yes.

Yes, we are 100% flexible on the topics, structure & writing style.

The key performance indicators we look at for content marketing services consist of website traffic and performance on site. We will measure and evaluate these metrics monthly to optimize for conversions.

Most small businesses blog weekly. The volume of content, or blogs, published varies each business. The purpose of content marketing is to increase awareness, engagement, and website traffic. Therefore, the more content you create, the more opportunities you have to do this. Some small businesses create content daily, while others are weekly or monthly.

Through discussion and meetings, we learn more about your target audience and content preferences. In the strategy we develop for you, it will specify the content marketing approach that we will use for your business. You will have an opportunity to review and approve all content before it is published.