Client Introduction

A pioneer in the European nutritional supplement market, Supersmart.com is a major player today in Europe.
The Supersmart brand was one of the very first in Europe 27 years ago to market dietary supplements. Since 1992, they have offered a printed, mail-ordered catalog.
In 1996, the Supersmart.com website made its first appearance on the internet.
Initially, the company imported products from the United States. However, they quickly developed their own pharmaceutical grade formulas and packaging in order to offer customers even greater quality and value. They now have more than 400 products and ship worldwide. In 2019, they decided to penetrate the US market.

ServicesSEO, Social Media Management and MarketingShare:



Project Highlights

  • Website Conversion Optimization
  • On-Page SEO
  • Draft and Execute Organic Social Media Strategy
  • Content Creation (Posts, Banners, Stories, Infographics)
  • Plan and Execute Ad Campaigns across different marketing channels : Facebook, Instagram, Pinterest

02Our Approach

Developing a business in a new region of the world is no small task for any brand. SuperSmart needed to take on the billion-dollar US vitamin industry and make an impact. Emphasizing their pedigree and target audience, we focused on managing their social media accounts and brand image. We took over their accounts from content creation to customer interaction.


The Result

Some of the key areas we needed to work on were regarding their Search Engine Optimization and Social Media Marketing.

By combining a strong organic presence on social media with targeted ad campaigns, we successfully achieved and even are surpassed projected goals and objectives set by SuperSmart during Q1 2020. We help SuperSmart.com generate more qualified traffic that tends to convert more through clever re-targeting across platforms.

Key metrics have increased across the board, including leads, conversions, and ad-spend cost-effectiveness. Committed and honest, IBH Digital prioritizes transparency and structures contracts to avoid conflicts of interest. The availability and knowledge of their personnel are exceptional.



Duane Irvine

Digital Marketing Manager

IBH Digital functions as a full-service consulting partner, offering dependable technical expertise for a startup. Their team cleanly organizes projects and produces quality results on time, despite scope changes. They place extra focus on affordability.


Jordana Mack

Business Owner

The project was finished on time and budget. The look and feel of the app have received positive feedback, and the design is very high quality. IBH Digital’s project manager listens well and manages her internal team efficiently and effectively.


Boris Ellis

Start-up Founder

Organic search rankings and revenue have improved dramatically since the engagement began. The agency keeps the project moving through constant communication and critical status updates. Their responsiveness and ability to produce high-quality deliverables make them a valuable partner.


Gary Cohen Zimmerman

Business Owner

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