Developing a business in a new region of the world is no small task for any brand. SuperSmart needed to take on the billion-dollar US vitamin industry and make an impact. Emphasizing their pedigree and target audience, we focused on managing their social media accounts and brand image. We took over their accounts from content creation to customer interaction.
A pioneer in the European nutritional supplement market, Supersmart.com is a major player today in Europe.
The Supersmart brand was one of the very first in Europe 27 years ago to market dietary supplements. Since 1992, they have offered a printed, mail-ordered catalog.
In 1996, the Supersmart.com website made its first appearance on the internet.
Initially, the company imported products from the United States. However, they quickly developed their own pharmaceutical grade formulas and packaging in order to offer customers even greater quality and value. They now have more than 400 products and ship worldwide. In 2019, they decided to penetrate the US market.