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Client Introduction

Sheer Goshen founded Balloons 4 You in 2018. In only two years, she has become the reference for high-end customized balloons. Her past clients include J-Lo, David Grutman, and Winnie Harlow.

ServicesWeb Development, Social Media MarketingShare:

Balloons 4 You

01

Project Highlights

  • Consult with Balloons 4 You
  • Shopify Web Development
  • Custom Integration and Responsive Booking System
  • CRM Implementation
  • Marketing Automation, Custom Workflow, and Email Marketing Sequence
  • Targeted Social Media Marketing Campaigns (Facebook, Instagram, Tiktok)

02Our Approach

When Sheer approach us, she already had steady growth and needed to have an agile push to scale her business. At the time, the company has a basic e commerce website hosted on Squarespace. We decided to migrate to a Shopify Store to improve her conversion rate across the board with a powerful upsell plug-in, converting pop-up, and heat maps to analyze each customer’s journey. We integrated Google Console, Google Analytics and Facebook Pixels to track our marketing efforts.

When the infrastructure was ready, we started to advertise on social media with targeted ad campaigns in the Miami area. We A/B tested multiple creatives content, keywords, and ad sets to keep only those with the highest ROAS (Return on ad spend).

03

The Result

With the migration from Squarespace to Shopify and by having the right digital marketing strategy, Sheer considerably increased her sales and conversion rate.
By having a custom build CRM, she is now able to nurture her leads and reach out to customers who did not finalize a sale by having a strong marketing funnel. We successfully created converting emails converting sequences based on her customer's journey.

Lastly, we reinforced Sheer's positioning across her different social media channels by delivering and bringing quality organic content to her page and targeted ad campaign.

Key metrics have increased across the board, including leads, conversions, and ad-spend cost-effectiveness. Committed and honest, IBH Digital prioritizes transparency and structures contracts to avoid conflicts of interest. The availability and knowledge of their personnel are exceptional.

 

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Duane Irvine

Digital Marketing Manager

IBH Digital functions as a full-service consulting partner, offering dependable technical expertise for a startup. Their team cleanly organizes projects and produces quality results on time, despite scope changes. They place extra focus on affordability.

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Jordana Mack

Business Owner

The project was finished on time and budget. The look and feel of the app have received positive feedback, and the design is very high quality. IBH Digital’s project manager listens well and manages her internal team efficiently and effectively.

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Boris Ellis

Start-up Founder

Organic search rankings and revenue have improved dramatically since the engagement began. The agency keeps the project moving through constant communication and critical status updates. Their responsiveness and ability to produce high-quality deliverables make them a valuable partner.

GC

Gary Cohen Zimmerman

Business Owner

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