When Sheer approach us, she already had steady growth and needed to have an agile push to scale her business. At the time, the company has a basic e commerce website hosted on Squarespace. We decided to migrate to a Shopify Store to improve her conversion rate across the board with a powerful upsell plug-in, converting pop-up, and heat maps to analyze each customer’s journey. We integrated Google Console, Google Analytics and Facebook Pixels to track our marketing efforts.
When the infrastructure was ready, we started to advertise on social media with targeted ad campaigns in the Miami area. We A/B tested multiple creatives content, keywords, and ad sets to keep only those with the highest ROAS (Return on ad spend).